And one of these areas of expertise that I think our audience can benefit from is rather the topic of marketing automation, for B2B.

Right? So youвЂ™re the senior marketing strategist at Centrico Digital. And thatвЂ™s around the topic of marketing automation. (laugh) So IвЂ™m really looking forward to this conversation, Estaban, because this is on such a relevant topic, or I should say a topic that is so relevant to B2B marketers. First of all, thank you for having me on your podcast, LetвЂ™s Get SaaSy. Thank you, Christian, muchas gracias, and welcome for this invitation.ДЄll right. Buenas tardes y bienvenidos, welcome to the show. So coming to us from Quito in the beautiful country of Ecuador, is SeГ±or Esteban Sanchez Botero. And today, I am joined by someone who is on a mission to help B2B companies to plan, strategize and implement marketing automation effectively. Okay, welcome everyone to this episode of the B2B Marketers on a Mission podcast where you get your weekly dose of B2B marketing insights.

And now, hereвЂ™s your host and co-founder of EINBLICK Consulting, Christian Klepp. Each week, we talk to B2B marketing experts who share inspirational stories, discussed our thoughts and trending topics, and provide useful marketing tips and recommendations. Welcome to B2B Marketers on a Mission, a podcast for B2B marketers that helps you to question the conventional, think differently, disrupt your industry, and take your marketing to new heights.

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